How to Become a Digital Crusader

June 13, 2010 17 Comments

Location: Home Office – Reading Time: 6mins

This is a Guest Post by Mars Dorian of Mars Dorian’s ‘The World Needs You‘. A digital entrepreneur, Mars is dedicated to changing the online world through personal branding and creative marketing, check out his excellent blog for more info!

What the heck is this? Some new marketing scam? No, my friends, it’s your ultimate potential!

Instead of just making money online (boo-ring!), aim a little higher. Much higher. Become a web warrior and illuminate the world around you.

Make a promise to yourself: As long as you are alive, you will have your own digital business and inspire others to do the same. You are a Digital Crusader!

Now you ask, what the hell defines a DC? I’m glad you ask.

You are on a Crusade

That’s the major one – the essence of your digital journey.

Doing online business is what you do, your mission statement is WHY you do it. Having a goal that’s larger than yourself can cause a massive positive impact on other people’s lives.

How about: I want to challenge the status quo, and create a lifestyle that enables me to live and work wherever I want, whenever I want. I’ll inspire people to do the same.

Not only will this boost your business (people love grand visions), but it will also inspire others to do the same. Double win, my crusader !

Your brand your battle presence

Go out there naked, and the world will laugh at you. But go out with a slick battle armor and a logo, and you make the world kneel down for you, or at least respect your presence.

A crafted appearance is everything – it will strongly support your actions.

You will need:

  • A cool and simple logo, that can ONLY be associated with you
  • A fortress design (emm…your blog) that is unique and supports your style
  • An original and personal style that people can smell a mile away
  • consistency: Every digital spot you conquer must have a similar design and contain your brand message, screw this up and people have now clue who you are or what you stand for

Remember, perception is everything. Craft your image deliberately, and own your original spot in the web.

If you get it right, you have won half of the battle !

You are location independent

Remember, you are a DIGITAL crusader. Your goal is not to recapture Jerusalem – your battlefield is the web. Equipped with your trusty PC, you launch your campaign from your digital platform. You are able to help people in distress and earn your crusade funding wherever you want, whenever you want.

You make an alliance with fellow crusaders

No matter how brilliant your tactics, no matter how voracious your appetite for ambition – the web is a gigantic battlefield; trying to conquer it all by yourself will result in devastating defeat. Be smart and choose your favorite channels of communication, and connect with like-minded crusaders. Build an alliance, also called a Joint Venture in the new world, and maximize your impact. Together we can rock this web.

You are Otaku-worthy

Otaku is the Japanese word for an obsessed fan – the one that EVERY brand would die for:

Otakus read every of your campaign reports (AKA blog posts), promote your mission throughout the web and crave your products and services.

How do you get them? There’s no golden rule, but the closer you walk on the edges, the higher the potential of recruiting them.

If you do average stuff and aim for the masses – you will miss them.

But if you summon your courage and tell yourself : Hey world, I’m going to do something ass-kicking – I’ll create a digital service or product that will blow you away“, then you are Otaku-worthy. An original voice will piss some people off, but it will also attract the true fans.

Battle report:

Am I a fully-fledged digital crusader ? Not yet, but I’m working my soul off to get there.

My goal is to launch a creative-multimedia-marketing business from my fortress..eh..blog.

I call this my Creative Crusade, and I’m working every single day to bring it into reality.

I think you should do the same. Get excited and change things.

What’s your crusade?

Filed Under: Entrepreneurship Tagged With: , , ,

Comments

  1. Anna Haller says:
    June 13, 2010 at 10:30 pm  (Quote)

    Hi Mars,

    A very thought provoking post! Loved the way you related having a digital business to a crusade because it really is.

    I relate crusades to fighting till the end with something you truly believe in and are passionate about and that is the sort of attitude that you need to have when building an online presence.

    I have just started my crusade and found it crucial to establish my WHY even before I built my online business. I am providing value through internet marketing by sharing my online journey, mistakes and all, and know that some people will relate and as you say become an Otaku. I truly want to help others succeed and that is my main goal and purpose.

    Everyone starts somewhere and I am by no means an expert at this point but as my brand grows I want to take others along with me on this crusade and show them too that it can be done.

    I am working my soul off too (I like that) and have the end goal in mind. Keeping that momentum and taking action is key.

    I have no doubt that your Creative Crusade will become a reality real soon as you are making quite a wave already.

    Anna

    Reply
    • Mars Dorian says:
      June 14, 2010 at 6:54 pm  (Quote)

      Hey Anna,

      thanx. And I find it very awesome that you want to help and inspire people along the way. I believe that no matter what you do, it should always involve helping people in one way or another. From what I’m reading so far, you got the right mindset. Keep rocking, Anna !

      Reply
  2. Eric | My 4-Hour Workweek says:
    June 13, 2010 at 11:51 pm  (Quote)

    Mars – this is a pretty kick ass post, and one that makes feel guilty for sitting in my pajamas on a Sunday morning, sipping coffee. I feel like I should get up, get energized, and get moving with my crusade! :)

    All joking aside, great motivating post. Your most important point (for me) was about making alliances with fellow crusaders. I really think this is a key success factor, and it’s one I’m trying to focus on.

    Thanks for motivating post. I’ll get out of my pajamas now…

    Reply
    • Chris C. Ducker says:
      June 14, 2010 at 6:37 pm  (Quote)

      Hi Eric

      Thanks for commenting on this, yes – a GREAT guest post from Mars.

      And youre bang on the money when you mention the importance of teaming up with people ‘in the space’.

      Thanks for dropping by, buddy.

      Chris

      Reply
    • Mars Dorian says:
      June 14, 2010 at 6:58 pm  (Quote)

      Hey Eric, I hope I got you energized !!
      But don’t feel guilty when you take a break every now and then. Working hard is a requirement, but you can’t work 7 days a week without diminished your work quality.

      Take a rest, enjoy wearing those pajamas, and on the next day, embrace the battlefield with your refreshed energy !
      (and really get your allies, that’s esssssential, Eric !!)

      Reply
  3. Martin says:
    June 15, 2010 at 1:36 am  (Quote)

    This is so right. Most people nowadays are spending more and more hours online just reading celebrity stuff, playing games or whatever. So why not make yourself productive (and richer, too) online? The best thing about it really is you can go beyond territories and reach people you never thought you could reach.

    Reply
  4. Mars Dorian says:
    June 15, 2010 at 3:00 am  (Quote)

    hahah, AMEN !

    ’nuff said.

    Reply
  5. Ralph says:
    June 15, 2010 at 3:50 am  (Quote)

    Mars,
    How about a glorious adventure?

    Reply
  6. Tony Ruiz says:
    June 15, 2010 at 7:32 am  (Quote)

    Good post Mars – I like you’re insights of being a “Digital Crusader.” Great way to add a bit of Simon Sinek in the mix.

    Reply
  7. Fredrik says:
    June 21, 2010 at 1:10 am  (Quote)

    Hi guys,

    It certainly helps with a conquer the world attitude, very common among small biz owners. However, what I’ve seen so far is that quality doesn’t count, I’ve seen gurus make millions with just a few fancy videos and a huge email list. Very shallow. So if you’re serious about changing the world then something more is required. There is something big going on, but I don’t know exactly what yet.

    The world is rapidly becoming more and more unpredictable and complex.

    Reply
    • Chris C. Ducker says:
      June 21, 2010 at 7:29 am  (Quote)

      Great comment, Fredrik.

      I see what you mean on the huge mailing list and few fancy video comment, too!!! There has been a couple of huge launches recently.

      Complex is where we’re going. However, we all, individually, have the ability to make it as simple as we want – remember that! :-)

      Thanks for dropping by.

      Chris

      Reply

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